One of my best friends from college, Scot, used to talk about how he wished he had a soundtrack for his life that would play as he meandered through. Before digital music, that was a bit of an impossibility, but now, you could almost cobble together some version of that if you liked…
We are working with a company on the back end of cleaning up an incredible mess. Unknown to them, two key employees seem to have “quiet quit” many months before they actually left. Like a college student going through the motions for an entire semester, fooling everyone but themselves, the report card at the end of the term was a sobering reality to those who didn’t know…
I met with a leader of a large company before their annual offsite. We were scripting the event, and I wanted to help him create an introductory statement of where he felt they were and how he thought they were doing. He struggled mightily to say much good…
Sometimes when we work with a senior leader with a struggling area of their business, they are forced to make a leadership change. They level all their efforts on getting a proper replacement. But rather than hastily making the new hire, we often ask them to embody the role of the exiting leader for a season as a first step…
hyper-local [hahy-per-loh-kuh l]
Information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community.
It is one of those terms you typically hear associated with hipster restaurants and grocery stores, but is now starting to gain some broader appeal. During the recent Olympics, Subway got into the act by positioning the concept around all their stores.
