I’ve learned a lot about clarifying messages. I heard a podcast, went to a conference, read a book, and then became a certified guide in a message clarifying process called “StoryBrand.” Most of the other guides are in the marketing space and I suppose it is just another tool in their toolkit for how they help clients.
I think, possibly because I am not a full-time marketing person with experience and an expansive toolkit, it has become something way more than another tool….