The 7 Helpful Questions are at the heart of helping you gain perspective about where your company is right now.  Our suggestion is to answer from the perspective or perspectives you know best, but always thinking of it from the perspective of "what would be best for the company as a whole.

Successful, enduring organizations understand the fundamental reason they were founded and why they exist, and they stay true to that reason. This helps them avoid losing their way.  An organization’s core purpose—why it exists—has to be idealistic and inspiring.

The importance of defining your Core Values in creating clarity for your organization cannot be overstated. More than anything else, Core Values are critical because they define a company’s culture. They provide employees with clarity about how to behave, but the impact of values goes beyond employees. Clear values can also serve to attract and repel the right customers who want to do business with an organization that reflects what they value.

Vision is a clear written statement of what your business will be when it is complete.  It is a detailed picture of the future – your vision of what your business will look like, act like, smell, taste, and feel like, and how it will perform when it is fully developed.

Having written your Vision Statement it is now time to start working toward that Vision on a day to day basis.  To do that it is now time to define both your Vision Focus Areas and your 1 Year Goals as a first step.

Quarterly Initiatives help keep the bigger picture in focus and not let the day to day firefighting take over.  By taking the time to define Quarterly Initiatives and the steps to accomplish them, every owner of an initiative knows exactly what they need to do to push the 1 Year Goals forward and whether they are on-track or off-track to accomplishing their owned initiatives.